Overview - This articles outlines a fast method for anyone to form their own opinion of the popularity of any computer optimization program (e.g. Registry fix software, registry cleaner software, error fixing software etc..). It also uses the real life example of a website dedicated to help users fix computer errors, which has already adopted this method for screening relevant software for further review.

Readers should be made aware of the fact that, whilst the method described in this article is still new and imperfect it can still be used to their advantage.   

The problem - Despite the range of software claiming to optimize computer performance, most computer users do not tend to rely on impartial information in order to verify the popularity of computer optimization software before making their purchase. This is a problem because computer optimization software, which are not popular may be new, unproven or both and are therefore riskier than more popular ones.

The options - Most users still rely on forums. However the problem with this method is that forums only provide anecdotal evidence (at best) of the popularity of any software, another downside is the risk that forum participants are just promoting their own products instead of sharing their independent opinion.

Software vendors’ sites provide another method. An obvious challenge with this method is that vendors are not independent and that they will always present their software in the best possible way.

An alternative method relies on trusted independent sites, which review different computer optimization software with similar functionality, for example Anit-Virus software, Registry Cleaning Software, Anti Adware/ Spyware programs etc… A major challenge with this method is that by and large, these sites focus their attention almost exclusively on the detailed technical features of the software they are comparing, and do not provide independent information on their popularity as they lack the data to do so.

So what is the method, which can empower the users to establish the popularity of any computer optimization software independently? (click on registry fix software example)

15 Minutes Method - A superior method is to look at the data provided by digital market places such as Clickbank for example, which is the largest of them all. Many of the most popular computer optimization software are sold at least partly through digital market places and are given an indicator of popularity known as Gravity. This indicator is usually linked to the volume of sales for a particular software over a period of time. The Gravity measure of any digital product is calculated and compared independently from any software vendor by Clickbank. This indicator is therefore a good independent measure of popularity. Anyone can independently verify the real popularity of any computer optimization software visiting Clickbank or another digital marketplace. Eventhough this method also has its own limitation (some Computer Optimization Software may not be sold through Clickbank), the fact remains that it is one of the most accessible method of independent review today.

Example - Some software review sites have adopted this method and are now referring to the Clickbank popularity of the digital products that they are also reviewing independently (Click on fix registry errors for a live example).

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Marketing Programs and Tools

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