October 15, 2009

Anyone Can Check The Popularity Of Any Computer Optimisation Software In 15 Minutes or Less!

Overview - This articles outlines a fast method for anyone to form their own opinion of the popularity of any Program (e.g. , registry cleaner software, error fixing software etc..). It also uses the real life example of a website dedicated to help users fix computer errors, which has already adopted this method for screening relevant software for further review.

Readers should be forewarned that this method is still new and imperfect, yet that it still represents a superior alternative to most of other approaches available .   

The problem - Never has the choice of Programs been so large, yet most computer users do not tend to rely on impartial information to verify the popularity of before buying their preferred solution. This is problematic because , which are not popular are either new, unproven or both. Either way they are riskier.

The options - Most users still rely on forums. Yet the problem with this approach is that forums provide, at best anecdotal evidence of the popularity of any software. Another obvious downside is the risk that participants to the forum may seek to just promote their own software instead of providing their independent opinion.

Software vendors’ sites provide another method. Clearly vendors are not independent and this is an inherent limitation of this method.

Another method is to rely on an independent site, which compares different in the same family, for instance Anti-Virus software, Registry Cleaning Software, Anti Adware/ Spyware software etc…. The challenge with this method is that the vast majority of these websites focus primarily on the detailed functionality and do not provide independent data on the real popularity of the software they are comparing.

So how can users looking to optimize their computer form their own independent opinion of the most popular software to purchase? (Click on the registry fix software example)

15 Minutes Method - A superior method is to look at the data provided by digital market places such as Clickbank for example, which is the largest of them all. Many of the most popular are sold at least partly through digital market places and are given an indicator of popularity known as Gravity. This indicator is usually linked to the volume of sales for a particular software over a period of time. Clickbank compute and compare the Gravity score of any digital product independently from any software vendor. However imperfect, this indicator is a good independent way to measure popularity. Any user will be able to verify independently if any is popular by visiting Clickbank, alternatively any other major digital marketplace. Despite the fact that even this method has its own limitation (i.e. Clickbank does not sell all Programs), it is one that can be followed independently by anyone.

Example - Some software review sites have adopted this method and are now referring to the Clickbank popularity of the digital products that they are also reviewing independently (Click on fix registry errors for a live example). 

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