October 16, 2009
How To Verify The Real Popularity of Any Computer Optimization Software In 15 Minutes or Less?
Overview - This articles outlines a fast method for anyone to form their own opinion of the popularity of any computer optimization program (e.g. Registry fix software, registry cleaner software, error fixing software etc..). It also uses the real life example of a website dedicated to help users fix computer errors, which has already adopted this method for screening relevant software for further review.
Readers should be made aware of the fact that, whilst the method described in this article is still new and imperfect it can still be used to their advantage.
The problem - Despite the range of software claiming to optimize computer performance, most computer users do not tend to rely on impartial information in order to verify the popularity of computer optimization software before making their purchase. This is a challenge as computer optimization software which are not popular may be either new, or unproven or both, are therefore riskier.
The options - Most users still rely on forums. However the problem with this method is that forums only provide anecdotal evidence (at best) of the popularity of any software, another downside is the risk that forum participants are just promoting their own products instead of sharing their independent opinion.
Another approach is to visit the software vendors’ websites. The trouble is that software vendors are obviously partial to their products, and this is the downside of using this method.
Independent sites which compare similar computer optimization software, for example Anti-virus programs, Registry Cleaning Software, Adware & Spyware removal programs etc…, represent another method. An inherent downside of this method is that 99% of these sites limit their review to the main technical features of the software they are comparing and do not refer to any external independent indicator of popularity as they lack the data to do so.
So how can anyone determine the real popularity of any computer optimization program independently? (click on registry fix software example)
15 Minutes Method - A superior method is to look at the data provided by digital market places such as Clickbank for example, which is the largest of them all. Many of the most popular computer optimization software are sold at least partly through digital market places and are given an indicator of popularity known as Gravity. In the main, Gravity is an indicator of the number of sales for a particular digital product over time. Software vendors have no influence on the Gravity measure that Clickbank calculate and compare across any range of digital products. This indicator is therefore a good independent measure of popularity. Any user will be able to verify independently if any computer optimization software is popular by visiting Clickbank, alternatively any other major digital marketplace. Even if this method is not perfect (some Computer Optimization Programs are not sold via Clickbank), it is probably the most accessible for anyone to follow independently.
Example - Some software review sites have adopted this method and are now referring to the Clickbank popularity of the digital products that they are also reviewing independently (Click on fix registry errors for a live example).
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