The intent of leverage is to obtain the biggest advantage with the lowest effort.  Specifically, for us, that means most return on investment with smallest personal involvement, and we can make this happen via outsourcing.

Prior articles discussed providing leverage by 1) re-using, and 2) re-purposing content.  In this article, we’ll focus on developing leverage by outsourcing routine, or non-value-add work, and any work that simply isn’t a match with our unique skills, experience and/or personality.

Marcus Buckingham and Curt Coffman recounted some interesting findings from more than 25 years of research by the Gallup organization - initially in their book, First, Break All the Rules: What the World’s Greatest Managers Do Differently, and subsequently elaborating on those findings in later books.  Two of their most important findings for online marketers and home-based business owners in general are these:  1) Emphasize your strong suits, not your negatives, and 2) Acquire workers for talent.

Online business has a large learning curve and involves many different abilities.  But, few people are personally skilled at all of those areas - and even those who multi-talented, probably are not making the best use of their available time and other skills should they focus on their weaknesses.

William of Occam, noted for “Occam’s Razor,” has stated:  “It is vain to do with more what can be done with less.” As affiliate business owners, Occam’s Razor has much to teach us relative to our own time allocation.

Tim Ferriss, author of “The 4-Hour Workweek” is a huge supporter of the use of virtual assistants to handle recurrent, low prioritiy activities or those for which he does not have either the time or inclination to perform.

It may come as a surprise to realize that outsourcing is not limited to large businesses, but recognizing the low cost of international virtual assistants, even small, internet organizations can now afford to outsource a lot of tasks to virtual assistants.

One task that many internet marketers choose to outsource is writing articles.  Many see the importance of article marketing, but either don’t like to write, don’t have the skills, don’t want to spend the time, so they release article authoring to ghost-writers. 

You also might want to consider outsourcing to a call center (or virtual assistant) all the telephone and email follow-up required for lead generation and sales closings.

If you improve your areas of strength, you gain the benefits of leverage and multiply your results, whereas, focusing on your weaknesses willonly marginally improve your results. 

Would you rather multiply your results, or simply see incremental improvements?

If you would like to learn how to leverage your resources, sign up for the Online Success for Beginners course.

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