January 6, 2010
Why Consider Printing A Calendar This Year?
If you think everyone gives each other a calendar for Christmas every year, you’d be surprised. Not so: people don’t receive calendars often enough at Christmas! Especially seldom given are the most useful kind: ones you can keep on your desk, or take with you in a handbag. Want to know some reasons we think you should include calendar printing in your next marketing campaign? I’m going to show you six ways calendars could improve your marketing performance.
1. This is a seriously low-cost marketing effort
When you think about how many times people are going to look at your name and your logo (at least once a day, if not more), promotional calendars are one of the most high-quality low-cost marketing tools you can use. Think of this way; if your calendar is looked at twice a day over a typical year, and it cost $5 to produce, then it’s going to be well worth the original cost.
2. People start to look forward to them.
My parents own a dry cleaning business and my father has bought promotional Norman Rockwell calendars every year for the past 18 years. In the last few years, is customers have started to ask about the calendar and start to get excited about next year’s one!
His customers really do like the calendars and are intrigued to see what’s coming in the next year.
3. You can control who receives the calendar, and when.
You can control the distribution of your calendars. You’re in control of whether the calendars are given out personally by hand, or sent through the mail. As a gift, you’ll know how many to order for your customers. Don’t forget to order a few extra for newer customers!
4.Calendars are not seen as advertising.
Because customers use calendars and need them, they do not see them as a blatant form of advertising. Many people will see your gift as a useful reward for being a good customer.A Customized Calendar can really add value to your customer relationship as a consequence.
5. Calendars offer customers variety all year long.
Choose what theme you feel is appropriate, and try to alter the images to suit the seasons.
6. Calendars gain value.
We tend to get busier and busier towards the end of the year. That requires more jotting of notes and writing important birthdays and dates on your calendar. Some people even use their calendar to write phone number as well as keep important dates. We’re all dependent on diaries and calendars to make sure we’re able to juggle everything in life. So make sure this year your customers get yours - order some custom calendars today!
AGlobalworld.com provides a Customize Calendar that includes international holiday dates, time zones and other useful information.
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