There are lots of facets of your website’s design and Online Marketing that will affect how successful you are in achieving a high Search Engine Placement. The most far reaching methods for reaching your goal are what we refer to as “off page” methods, these will typically benefit from the assistance of a Search engine optimization company. However, at this time we shall deal with a number of the “on-page” alterations that most website owners can easily implement to make a difference in improving search engine placement.

For any website to be successful (at least in the sense of attracting visitors who want to be there), the site needs to be categorised by the search engines on the keyphrases that search engine users are likely to use when seeking a site like yours. There would be little point in your business being listed in the yellow pages under “Delivery Companies” if what you actually do is Floristry. No one is going to find you when they look in the directory. Things are very similar on the web but without the strict categorisation of Yellow Pages to guide you. Let’s consider our Florist again.

If our beautifully designed floristry website talked endlessly about “spring blooms” within its text, it may well be indexed by Google etc. under the section Spring Blooms. All fine and dandy… provided of course that searchers key the phrase “spring blooms” into the search box. If however, they search for “Florist”, it’s quite likely our beautiful floristry website probably won’t be listed in the results. The point is, if you want your website to be found, it really does have to be indexed correctly for you to have any likelihood of achieving a reasonable Search Engine Placement. The search engines will of course do that for you, but you do have to give them some help. At a very basic level, if you think searchers for your service will look for “florist in Bradford” then make sure you have that phrase prominent in your website.

To take that concept a little further, produce a whole range of search terms (or Keywords) that you think people might use when trying to find a website such as yours and include them in your site pages, taking care to ensure that the site retains its readability. Bear in mind here that by just incorporating keywords and phrases on your site certainly will never guarantee that you’ll be found, but with luck you should be categorised correctly by the search engines. Whether you’ll be found during a search will rely on a number of issues including how much competition you have and how highly ranked your site is with those search engines. To get a better ranking for various keywords, you’ll probably need to enlist the expertise of a Search engine optimization companywho can help you put togethera full Online Marketing plan.

Once you’ve decided on the most relevant keywords and phrases that potential customers will be looking for, try combining these in logical groups. Our Florist, for example might bringtogether Valentines (Valentine Flowers, Valentine Roses, Valentine Gifts, Valentine Flowers Bradford), Occasions (Birthday Flowers, Anniversary Flowers, Thank You Gifts, Occasions Flowers Bradford) Funeral (Funeral Flowers, Funeral Sprays, Funeral Wreaths, Funeral Flowers Bradford) etc. etc. On the website, our florist would now probably want to have three separate pages, one each for Valentines, Occasions and Funerals. Within the Valentines page text would now be mentioned the key phrases Valentine Flowers, Valentine Roses, Valentine Gifts and Valentine Flowers Bradford and so forth. I’m sure you can see how this could be applied to most websites.

By adopting this method of operation, when the search engine reviews (or crawls) your website, as it will do on a regular basis, it should index each of your website’s pages according to the content and title, provided that it all appears to match. In so doing, our florist will hopefully have a chance of being listed in a search for “Valentines”. Needless to say, it is a long way from here to getting a first page Search Engine Placement, but at least you’ve made some inroads.

As well as getting your keywords right, you’ll need to make sure that you (or your web designer) observe a few straightforward rules to be sure that each of your web pages is given its best possible chance with the search engine. Make sure that all the pages are named using the chosen keyword (e.g. Valentines.htm), has a unique title which includes a keyword and describes the page succinctly (e.g. Valentines Flowers, Roses and Gifts); then ensure that your chosen keywords are each used as <h1> headings on the within the code (don’t worry; your web designer will know what how that’s done
.

Following these few straightforward rules will give your Online Marketing a real boost[/snip] as you an improved Search Engine Placement; but remember, to get listed on page one of Google and other search engines, you’ll as likely as not need the help of a Search engine optimization company.

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