Amassing a portfolio of clients in the Online Marketing or search engine optimization industry takes a considerable amount of time. This is due to the intensive requirements for a new client in the early stages of the optimization procedure. In order for long term business to be achieved you customer will want to see a considerable result from the services that you give, and that of course means that you have to get the initial work spot on. There is absolutely no point in cutting corners on this initial stage as it will come back to bite you. Getting the wrong keywords on page one of the Search Engine Placement results is about as helpful as being on page 6 for the best ones. Both of these scenarios will result in no extra trade for your customer and therefore their inclination to remain a long term customer of yours will be low.

So there is the requirement to do the initial keyword research well, once this is done the promotional work can actually take a large percentage of your time too, meaning that if you are handling three or four new clients well you are pretty much working full time. Of course if you already have some of those long term customers sorted out then you are not under too much pressure. Normally you will not get paid by customers until you have achieved page one status for their keywords. So if you are already in that position with existing clients, these will sustain you whilst you put the time consuming effort into your new clients. Again, another good reason for getting everything spot on, this job simply will not stack up if you do not seek out long term business relationships all the way through.

Of course there are those who will function in a less than correct way and who will brag about their quick results, sadly some clients are drawn in by these people. All that happens here is that the immediate con or short cut is eventually overcome by the search engines and the client’s website disappears without a trace. The unethical optimizer then scouts for the next quick fix.

Rather than squander time and effort seeking new tricks and short cuts the simplest and easiest course of action is do it appropriately from the word go. That way, although there is a bit of a slow build up in earnings, once you have got the site up there, you can ease off a little and bring in a new client. One of the best ways to do this is to actually work it around another job in the initial stages if you can. A good SEO Company should take on one client at a time, wait until you get them on to page one for a lot of their keywords and then go onto a maintenance plan with them, while bringing in a new client.

Ultimately, if you go for the long term business, you will arrive at a position where you are able to leave your old job behind and take on the position full time, non paying new customers being supported by existing clients happy with your service and reaping the rewards.

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