SEO is one of the most common forms of Internet design that’s used today. Companies use SEO’s to draw in visitors to their sites. All SEO’s are certain keywords that you use when creating your internet site that web crawlers fasten to. These web crawlers in turn bring your website up in search engines. Making SEO success takes a few steps, which are described in Commission Blueprint 2.0.
1: Key Word Rich
-Confirm your article is related keyword rich. Confirm this carries throughout your whole site. The more keyword heavy your internet site is the more places the web crawlers can stick to. These web crawlers ( bots ) identify where in the ranks of the search engines your internet site will be found. You have to be sure that you do not go too far though.
Two: The title
-Ensure your title is clear to understand also keyword-rich. The title is one of the most significant aspects of creating your SEO site. Your title is the first thing any visitor to your internet site will see. Without a proper title everything else you do from this point on is pointless. When you’re making your title, consider adding your top keywords. The ones that stand out the most to you will stand out to the visitor.
3: The content
-Make sure the content of your site is applicable to your business. If you are making a site shall we say about cutting hair at home, you need to be sure that you add haircutting tips in your site. If you fail to do this you’ll turn away your customer. The more topical content you have on your internet site the bigger chance your customer will not reject your site. Use web templates from Commission Blueprint 2.0.
Four: Long Tail keywords
-Long Tail keywords are generally 3-4 words in length. They are also the most searched words by most web searchers. The more creative your long tail keywords the more chance of your internet site being ranked higher in the search engine.
Five: Links
-Make sure your links are of high quality. This may help produce the most visitors to your internet site.
6: Simple to navigate
-If your website is hard to navigate the visitor won’t stay. The more user friendly you make your internet site the better off you’ll be. Create sections in your internet site these sections can then be implemented into new pages which makes it less complicated the visitor to read your website.
Seven: Education
-SEO’s are changing each day. Things are being added and others are being removed. Continuing your education in SEO will give you the updated info you’ll need to make the mandatory changes to your internet site. The significance of continued education on SEO cannot be stressed enough. The more you learn and implement the more visitors you’ll have.
Further reading: Review of Commission Blueprint
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Filed under Ecommerce And SEO News and Tips by ecommercesolution
October 11, 2009
Basic Steps to SEO Your Pages
There are a number of steps I always follow when optimizing a site for SEO (note these are just the high points, there are others that I don’t mention here, but these WILL take you a long way):
1) For a new site, I will include the keywords in a non hyphenated domain name (if you can get a .edu or .gov TLD snap it up, otherwise a cheap .info will do just fine)
2) If possible, I will rename the URL to each important page to include the main keyword for that page.
3) Implement Google Analytics for the site and ensure the tracking script is added to every page (if not already done).
4) Go through the “money” pages and make sure that the title, descriptions and keywords meta tags are different and optimized for the keywords on the page. In a competitive niche (over 1 million result pages in Google), I would limit the keywords to one main phrase, a couple of local modifiers and one or two more closely related terms per page.
5) Comb through the non-money pages (i.e. pages that don’t matter from an SEO perspective) and ensure the title and meta description tags are not duplicates of any of the money page tags. Google Webmaster tools will identify this for you once your site has been registered and crawled.
6) I nofollow any links to overhead pages from all of the pages on the site other than the home page. I leave the home page links as follow links, since I want the SEs to index all pages on the site and having privacy, contact, disclaimer, etc overhead pages add to Google’s view of the “trust” for the site. On all other pages I just want the link to the home page to be a follow link, so I can build up the page rank of the home page. I handle this in Dreamweaver by using two different site templates, one for the home page and one for the rest of the pages on the site. If your main keyword page is something other than the home page, modify your approach accordingly.
7) I then optimize each page’s content for it’s main keywords, modifiers and related terms. It’s critical that each word or phrase used in the keyword META is found on the page to avoid keyword spam penalties.
At this point the on page optimization is complete enough to start with link building. As you may already know, building links is a tough process. I use articles, blog posts, submit forms on relevant sites, reciprocal links, etc. There are ways to make this process less time consuming, without going black or even grey hat. Contact me at Mississauga Search Engine Marketing if interested.
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Filed under Ecommerce And SEO News and Tips by ecommercesolution